Skip to main content


The Ultimate Guide to Cross-Border Ecommerce in China: History and Scale

With the rise of the internet and exploding growth of the China e-commerce in the last 20 years. More and more foreign brands are becoming interested in selling their products directly into China using eCommerce platforms. The challenge, however, is that China is not exactly a walk in the park for foreign brands. It has complex regulatory policies and vastly different eCommerce ecosystems. This is why, as a foreign brand who wants to sell to China using cross-border e-commerce trade it is critical to understand the latest market trend, political policies, and financial insights. In this ultimate guide to Cross-Border eCommerce in China, we are going to walk you through all the necessary steps you’ll need to know as a foreign brand about selling to China and we’ll begin with a brief history of Cross-Border Ecommerce in China. History of Cross-Border Ecommerce in China From 1.0 to 3.0, 20 Years in the Making 1.0 (1998-2007), The Rise of Oversea Buyers 1998 As early as 1998 a s
Recent posts

The Ultimate Guide to Cross-Border Ecommerce in China: How to Choose Right Platform for Your Business

In a previous post, we’ve briefly talked about cross-border eCommerce in China in terms of its history and its current scale. If you haven’t read it, we highly recommend read that article first: The Ultimate Guide to Cross-Border E-commerce in China: History and Scale . In this article, we’re going to continue exploring the idea of cross-border eCommerce and talk give you an overview of the complete ecosystem as well as show you which platform model is the best for your business to sell cross-border into China. An Overview of the Ecosystem Before we talk about the nitty gritty of choosing the right cross-border e-commerce platform for your business to sell to China, let me first give you a complete overview of the current Ecosystem Most people grossly underestimated the extent of the Chinese cross-border e-commerce ecosystem. It is actually highly integrated and roughly divided into 3 sections with multiple subsections. On the very top level you the very fabric of any e-commerce

The Ultimate Guide to Cross-Border Ecommerce in China: Selecting Supply Chain and Logistics

If I ask you which part of your cross-border e-commerce business in China is the most important, what would you say? You may instinctively say marketing, advertising, establishing the right partnership, taxes, protecting my IPs, or even sales and conversion... But if you really think about it, none of those matters until you have your supply chain setup properly and shipping logistic down packed. In the previous two Ultimate Guide to Cross-Border Ecommerce in China, we have gone talk extensively about the history of Cross-Border E-commerce in China and how to choose the right platform. In this article, we’re going to dig a little deeper and talk about all the ways you can establish your supply chain and logistics for your cross-border e-commerce business for China. 4 Ways to Establish Your Supply Chain for Cross-Border E-commerce in China If you’re ever planning to set up a cross-border e-commerce store selling to China, you’ll first need to figure out where you’re going to get y

How Baidu became a despicable internet giant

Every businessman who wants to market to China heard about Baidu. Baidu is a leading Chinese web service company which is situated in Beijing, Haitian district. It is established by Robin Li and Eric Xu in the year 2000. Both of them are Chinese and they have studied and work overseas before they come back to China. Presently this is one among the largest Internet companies all over the world. Baidu is offering various services and a Chinese search engine for the websites images and audio files. Baidu offers around 57 search community services and a keyword based form for discussion for the people. Growth of Baidu In 2003 Baidu has launched search engines for pictures and news by adopting a Unique Identification Technology. As of 2006 this company has provided index for around 740 million web pages 10 million multimedia files and 80 million images. The company Baidu offers multimedia contents such as movies and MP3 music. In fact this is the first company in China to offer mo